Semaphore Search
Semaphore Search is a Perth-based Google ads agency, that works with local, national and international clients and delivers high-quality results in multiple business verticals.
We work with you to understand your business objectives first and foremost, analysing your account and landing pages to understand your conversion rate as this is key to getting the best results for you. Are you looking for leads or potential customers in the suburbs that surround you or are you an e-commerce company looking to sell nationally or globally? We have run successful Google ads campaigns that are lead or ROAS-focused. Once we understand your business and your target audience, we create the best paid search account for your business.
Done correctly, the Semaphore Search way, online advertising using Google ads can be your most reliable and highest performing digital channel driving you long term business. Done badly, and you can easily believe that digital marketing isn’t for your business, paying a high cost per click and that it is money that can be better spent elsewhere.
Each account is unique, but we believe that setting solid foundations the Semaphore Search way, puts you in a good place for fast success.
This is where we work together to find the keywords your customers use to find you.
We create highly relevant ad copy to the search term that is being used. This helps with the overall quality score.
No Google ads account is worth running unless we are tracking and optimising to the correct conversions.
Now we have the ideal structure in place, we are constantly evolving the account to make sure we efficiently spend your budget.
Once all the building blocks for your successful account are in place. we grow and grow it and have another happy client.
Your Google ads account is unique to your business. We work with you to understand your business needs and your digital marketing strategy and what the main aim of your digital advertising is. Simply put, if you use the correct target audience with relevant keywords and ads pointing to the correct landing page your click through rate and conversion rate will improve.
While we have a way we like to build our PPC campaigns, this is always done with your business in mind. We divide the account into tightly themed campaigns and ad groups, based on branded search or non-branded keywords, depending om whether you want to grow brand awareness, grow more upper traffic or as is usually best, a full funnel approach. What is the outcome of this, proof that Google ads work.
You are the business owner and know the right people to be targeting better than anyone. Once we have discussed this with you, we go away and do our own keyword research. We discover keywords that will have a good click-through-rate, and boost your online presence and online sales. The cost per click of these keywords will vary, but we aim to get them into the best position for the lowest cost and with the highest quality score.
Before we even launch any campaigns, we also add in multiple negative keywords, to make sure your daily budget isn’t being wasted on searches that will never be beneficial to your business. You want the best website traffic you can get and this is part of best practice we use.
After someone types in a keyword, the ad copy that is used is key to getting any potential customers to click on your ads. If doesn’t matter if you are running text ads, YouTube ads or video ads. We look at the copy used on your landing pages, combine that with the keywords that have been used and incorporate USP’s and a strong call to action. All this, along with the keyword improves both quality score and ad rank. We are also always testing new ad copy and seeing how we can improve your click-through-rate.
What is the point of creating and running a great Google Adwords campaign, if you have no accurate idea if your ad budget is leading to online sales or phone calls. As most campaigns work to a target ROAS or target CPA basis, making sure that this is 100% accurate is very very important. You tell us what the conversions are and we point the Google bidding algorithm to get the best results for you. Of course it isn’t as simple as that, we work our magic all the time and constantly check that the tracking is working.
We believe the best way to grow an account and your results is to always be looking at ways that this can be improved. So many times we look at accounts and nothing is being done to them for months at a time. Your digital campaigns need ongoing management to make sure that every dollar of your Google ads budget has the potential to improve your business.
Once all the building blocks for your successful account are in place, we grow and grow it, a Google ads account that isn’t growing is shrinking. We provide detailed reports every month that outline the work that has been done and using the data from your account, what is planned to keep on getting the best results for your business. What does this mean for us? Another happy client.
Garbage in, garbage out. All too often, we see poorly structured and underperforming Google Ads accounts, which we love tidying up and turning into gems and now is the right time for you to make the change and get the Google ads services you deserve.
We believe that the 6 core factors above are the key to a successful PPC advertising. They may sound easy to implement, but are often overlooked and are core to your campaign performance.
Much like the architecture of a house, if the foundations are not secure, everything around it will crumble and Google search ads are much the same. A solid foundation that’s clear and sturdy will set you up for the better results in the long term.
We have over 15 years’ experience of Google adwords management, applying best practices to accounts of all sizes and budgets.
This includes search campaigns, Google display ads, YouTube ads, remarketing and Google shopping ads and now also the new performance max and demand gen campaigns.
If you are looking for Google ads management services based in Perth or Australia, we have a proven track record. We are so confident that you will be happy with the performance you see that we don’t have lock in contracts. We let the numbers and successful campaigns do the talking, if you aren’t happy, we don’t hold you to fixed duration contracts.
If it is Return On Ad Spend (ROAS), target CPA, leads or a combination of multiple conversions, we are constantly reviewing your account to make sure that it is working optimally and removing what isn’t giving you bang for the buck, making sure that the campaign strategy we use is delivering real results for your business. We want your website visitors and phone calls to go to the next level.
Over time, we monitor the data and adjust and optimise as your account grows.
We educate you so that you’re enabled to look at the data for yourself so you’re confident to pull a real-time report and understand what’s working and what needs some love and also to ask us questions based on what you see in your account.
Why Semaphore Search?
✅ Over 15 years experience
✅ No lock in contracts
✅ Google ads specialists
✅ One to one account management
✅ Data and results driven
✅ Locally based
✅ Google Partner
Want to see how well your Google ads account can really perform?
It’s time to let us push that performance to a new level.
Our service starts with a free, no obligation Google Ads audit.
We need to know what to expect and also to give you an insight into how your account is currently set up.
Fill in the form and we will get back to you.
⇒ Perth