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Google Ads Consultant Perth – More results, less wasted budget
Who you actually get: Justin Clark
I’m Justin Clark, a Google Ads consultant in Perth with 18 years in paid search and more than $60 million in ad spend managed. Semaphore Search is just me, so the person you speak to is the person in your account. Audits are $500, ongoing management starts at $900 a month, and nothing is locked in.
Founded by Justin Clark in 2018, working with Semaphore Search draws on more than 18 years of Google ads experience, successfully managing accounts for numerous large ecommerce companies, national and international hotel chains, lead generation clients and local service providers.
Trusted by many clients in Perth, Australia and globally to improve their ROAS or lower their CPA, using Semaphore Search as your Google ads consultancy will deliver you better results and more confidence that your digital marketing is in good hands.
As a Google Partner, Semaphore has the experience to take your Google campaigns to the next level, or if this is your first time stepping into the world of Google ads a confident guiding hand to help you get the best from your digital marketing budget.
What a Google Ads consultant can do that an agency usually won’t
An agency sells you a package. A consultant looks at your account and tells you what it needs, which is sometimes less than you expected to pay for. These are the jobs I get asked to do most.
A second opinion on your current agency
You are paying someone to manage the account and you cannot tell whether they are. I read the change history, the search terms and the conversion set-up, and tell you in plain English what is being done and what is not. If your agency is doing a good job I will say so.
A new account, built properly the first time
Campaign structure, keyword research, ad copy and conversion tracking set up before the first dollar is spent. Most of the accounts I am asked to repair were never built, they were switched on.
Tracking you can trust
Google Ads optimises towards whatever you tell it a conversion is. If that is a page view or a duplicate form fill, every bid after that is wrong. I check Google Ads, GA4 and Google Tag Manager together and fix what is miscounting.
Performance Max and Shopping, under control
Performance Max will spend your budget on your own brand name and call it a result. I separate brand from non-brand, fix the product feed, and show you where the money is going.
Support for your in-house marketer
If someone on your team runs the account, I can sit behind them: a monthly review, a list of what to change, and someone to ask before they accept a Google recommendation.
Eighteen years in, the work is mostly the same five things done every week: search terms, negatives, bids, ads and tracking. None of it is glamorous. All of it compounds.
If you want the account run for you month to month, that is Google Ads management in Perth, from $900 a month.
AdWords consultant, Google Ads consultant: same job
Google renamed AdWords to Google Ads in 2018. Plenty of Perth businesses never got the memo, which is why people still search for an AdWords consultant or AdWords specialist in Perth every month.
Same platform, same auction, same skills. If you have been looking for an AdWords consultant in Perth, you have found one. The person who would be looking at your “AdWords” account has been working in it since it was actually called that.
One genuine practical difference: if you have a legacy account that has been limping along since the rename, that vintage usually means years of accumulated conversion data. That is a real asset. It is also usually buried under years of accumulated mess, which is fixable and generally beats starting over.
Why Semaphore Search?
✅ Over 18 years experience
✅ No lock in contracts
✅ Google ads specialists
✅ One to one account management
✅ Data and results driven
✅ Locally based
We can also analyse your Google Analytics and Google Tag Manager set up and make sure that all the data and conversions are tracking accurately.
What a Google Ads consultant in Perth costs
Here it costs $250 for a one-hour Power Hour, $500 for a one-off audit and from $900 a month for ongoing management. All three prices are fixed before anything starts, and nothing is a percentage of your ad spend.
For comparison, most Perth agencies charge between $500 and $2,500 a month, as a flat fee or as 10 to 20 per cent of what you spend on ads. Freelancers usually sit at the lower end of that range. What you are really choosing between is who does the work: at an agency it is whoever is assigned to you, and here it is me.
Your ad spend is separate and goes straight to Google from your own account, which you own.
Consulting, audit or full management?
Three ways to work with me.
A one-off Google Ads audit: $500, written report, no pitch at the end.
A Power Hour, $250 for 60 minutes, if you want a second pair of eyes on something specific.
Or ongoing Google Ads management from $900 a month.
Everything is month to month, no lock-in contracts.
Google Ads consultant FAQs
What does a Google Ads consultant do?
A Google Ads consultant reviews, builds or manages your Google Ads account and tells you where the money is going. That can be a one-off audit, a second opinion on the agency you already use, help for an in-house marketer, or full management. The difference from an agency is that the person you speak to is the person in the account.
How much does it cost to hire a Google Ads specialist in Perth?
At Semaphore Search a one-hour Power Hour is $250, a one-off audit is $500 and ongoing management starts at $900 a month, with no lock-in contract. Across Perth, agencies and freelance consultants mostly charge between $500 and $2,500 a month, either as a flat fee or as 10 to 20 per cent of ad spend.
Is $10 a day enough for Google Ads in Perth?
For most Perth service businesses, not really. Ten dollars a day is about $300 a month. Clicks worth buying mostly cost between $12 and $35 here, so that buys somewhere between 9 and 25 clicks a month, which is too few to learn from. It can work for a narrow, low-cost category or a single suburb. If your budget is not there yet, I will tell you that in the first conversation rather than take the fee.
Should I hire a Google Ads consultant or an agency?
Hire an agency if you need design, video, social and SEO under one roof. Hire a consultant if Google Ads is the job and you want one experienced person accountable for it. With a consultant there is no account manager between you and the work, and no junior learning on your budget.
Can you work alongside my current agency or in-house team?
Yes. Some clients keep their agency and use me for an independent audit once or twice a year. Others have a marketer in-house who runs the account day to day and wants someone senior to check the plan.
Will I deal with you directly?
Yes. Semaphore Search is one person, Justin Clark. I answer the phone, I write the reports and I make the changes in your account.
Do I keep my Google Ads account if we stop working together?
Yes. The account is yours, in your name, with your billing. If we stop, you keep the account, the history and everything in it.