Get your Google ads accounts driving leads and sales faster than ever, with management from an expert with over 18 years experience.
Semaphore Search provides Google Ads management for Perth businesses from $900 a month.
It’s run by Justin Clark, a specialist with 18 years’ experience and more than $60 million in ad spend managed. No lock-in contracts, no account managers, no juniors. The person you speak to is the person running your ads.
Trusted by CEO’s, CMO’s, business owners and start ups.
Book a free chat with me below.
I have worked with Justin on multiple Google and Bing ad campaigns. He not only produced incredible results but helped me understand how everything worked. His care and passion are unmatched and I look forward to working with him further!
Working with Justin has been fantastic. He substantially increased the amount and quality of our leads. He also advised us on some areas of our website that needed a bit of a refresh so Google would respond better. After we made some adjustments our cost per click improved. I would highly recommend.
Justin knows how to work with Google and directs the ads efficiently. Since working with him and changing my website at his advice, I now am getting 5 times more leads for the same money spent with Google. I highly recommend using this company. It pays to use a professional 👌
Here’s the dirty secret of Google Ads management in Perth: a lot of accounts get set up once, switched to broad match, handed to whoever started at the agency last month, and then quietly left to run. You get a glossy monthly PDF, your cost per lead creeps up, and when you ask why, you get jargon.
I’ve spent 18 years inside Google Ads accounts, from $500 a month local businesses to some of the biggest ecommerce retailers in Australia and New Zealand. The problems I find when I take over an account are almost always the same: conversion tracking that counts the wrong things (or nothing), one campaign doing the job of ten, search terms full of junk nobody ever looked at, and budgets drifting to whatever Google’s automated suggestions fancied that week.
None of that is bad luck. It’s what happens when nobody who knows what they’re doing is actually looking after your account, which is spending your money.
Google Ads management with Semaphore Search covers the whole job, not the highlights reel:
Each account is unique, but we believe that setting solid foundations the Semaphore Search way, puts you in a good place for fast success.
This is where we work together to find the right keywords your customers use to find you.
We create highly relevant ad copy to the search term that is being used. This helps your ads hit the right audiences and improve the overall quality score.
No Google ads account is worth running unless we are tracking and optimising to the correct conversions.
Now we have the ideal structure in place, we are constantly evolving the account to make sure we efficiently spend your budget.
Once all the building blocks for your successful account are in place. we grow and grow it and have another happy client.
Management starts at $900 a month, agreed up front, month to month. The fee depends on your ad spend and how much there is to manage, not on a percentage clip that rewards me for spending more of your money. Your ad spend is separate and goes straight to Google, in your own account, which you own. Always.
Not sure what shape your account is in? Start with the Google Ads audit . You get a documented list of what’s wrong, what it’s costing you, and what to fix first, whether or not you hire me afterwards.
If your budget genuinely isn’t ready for managed ads, I’ll tell you that in the first conversation and point you at what to do instead. Cheaper for you, better for my reviews.
Most of what a Google Ads agency in Perth sells you is overhead: account managers, sales directors, office plants. The person actually in your account is often the cheapest one in the building.
Semaphore Search is deliberately the opposite shape. It’s me, Justin, with a small pool of specialists I bring in when a job needs them. Founded in 2018, after well over a decade running search campaigns for brands like Vistaprint, Catch, Ovolo and Crystalbrook. When you call, you get the person who built your campaigns, knows why every keyword is there, and noticed what your cost per lead did on Tuesday.
That’s not a limitation, it’s the product. It’s also why I keep a deliberately short client list.
Most Perth service businesses win on Search first, and that’s usually where I start: it catches people at the exact moment they’re looking for what you sell or the service you offer. From there, depending on your business:
You don’t pay for campaign types you don’t need. If Search plus remarketing does the job, that’s the recommendation you’ll get.
Most new clients aren’t new to Google Ads, they’re escaping someone. If that’s you, the handover is easier than you think, because you own your account (and if you don’t, that’s the first thing we fix).
Here’s how the first month runs:
No blackout period, no “results take six months” hand-waving, no hostage negotiations over your own data. And because there’s no lock-in contract on either side, the pressure to keep earning your business never goes away. Which is rather the point.
Over 18 years I’ve managed Google Ads for local trades and home improvement companies, medical and allied health practices, professional services, B2B suppliers, hotels and travel brands, and ecommerce retailers from startup to the biggest names in Australia and New Zealand. Lead gen and online sales split my client base roughly down the middle.
The pattern that predicts success isn’t the industry. It’s a business that knows (or wants to know) what a customer is worth, has capacity to handle more work, and wants a straight answer about where its marketing money goes. If that’s you, we’ll get along fine.
Shadeports (home improvement): five times the leads for the same monthly spend, after a rebuild of campaign structure and conversion tracking. In the owner’s words: “I now am getting 5 times more leads for the same money spent with Google.”
Across $60M+ of managed spend, the pattern holds: the money is usually already in the account, it’s just being spent on the wrong clicks.
Honest answer: it depends on your numbers, and anyone who says otherwise is selling something. Clicks in competitive Perth service industries commonly cost $15 to $70. If your average job is worth $150 and you close one lead in ten, that maths is tight. If a customer is worth $2,000, Google Ads is very likely the fastest lever you can pull.
That’s the conversation we have before you spend anything: your margins, your close rate, your capacity. Google Ads done properly is a numbers decision, not an act of faith.
Semaphore Search is based in Bicton and manages Google Ads for businesses across Perth: Fremantle, Melville, Applecross, Cockburn, Joondalup, Osborne Park, Midland, the CBD and everywhere between. Distance doesn’t change the work, so clients across Western Australia and Australia-wide get the same service, with calls instead of coffees.
Semaphore Search
37 Foss Street, Bicton WA 6157
Phone: 0450 976 114
Email: justin@semaphoresearch.com
Hours: Monday to Friday, 9am to 5pm AWST
Most Perth agencies charge between $500 and $2,500+ a month depending on ad spend and complexity. Semaphore Search starts at $900 a month, agreed up front, with no lock-in contract and no percentage-of-spend surprises. Your ad spend is separate and paid directly to Google.
Full management: account structure, keyword and search term management, ad copywriting and testing, bid and budget management, conversion tracking, and a monthly plain-English report. The fee scales with account size and complexity, and you’ll know the exact number before anything starts.
There’s no universal number; it depends on your industry’s click costs and what a customer is worth to you. As a rule, you need enough budget to buy meaningful data every week. In the first chat I’ll tell you honestly whether your budget can work, and if it can’t, I’ll say so rather than take it.
Leads usually start moving within the first few weeks. A fair read on performance takes about 90 days: conversion data needs to accumulate and bidding needs to settle. Anyone promising page-one dominance in week one is reading from a script.
Yes, always. The account, the data and the history are yours. If we part ways, everything stays with you, in working order.
No. Management is month to month. I’d rather keep clients with results than with paperwork.
A monthly report in plain English: spend, leads or sales, cost per result, and what changes next. You also get direct access to me between reports, not an account manager relaying messages.
The usual suspects: broad match left unsupervised, conversion tracking counting the wrong actions, ads pointing at a slow or generic landing page, and budget spread across too many campaigns. An audit finds which ones apply to you; most accounts have at least two.
Yes. Semaphore Search is Perth-based but manages accounts Australia-wide. Reporting, calls and results work exactly the same wherever you are.
If your Google Ads feel like a tax rather than a sales channel, that’s fixable, usually faster than you’d think. Book a free chat, or start with the $500 audit and see exactly where the money is going.
Our service starts with a free chat or a no obligation Google Ads account audit.
Want to see how well your Google ads campaigns can really perform?
It’s time to let us push that performance to the next level.
Our service starts with a free, no obligation Google Ads account audit.
We need to know what to expect and also to give you an insight into how your account is currently set up.
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Let's TalkSemaphore Search 37 Foss Street, Bicton WA 6157 0450 976 114